What would you do if your car had just been stolen? Take out your phone and call the police? Sure, you could that, but what if instead of asking authorities for help you simply sent a text message? Moreover, what if that SMS went straight to a hidden device inside your car and immediately immobilized the vehicle's engine?
True, the thieves could still get away, but you'll know at least that you have good chances of recovering your stolen vehicle.
This anti-theft solution
is the latest service offered from Kenyan entrepreneur Kelvin Macharia
Kuria, founder of Nairobi-based car security company Sunrise Tracking.
"The reason as to why I
decided to venture into the business of security is simply because
immediately after high school one of my relatives was carjacked,"
explains the 23-year-old IT developer. "And it was unfortunate we were
not able to recover the vehicle," he continues.
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"I thought I could come
up with a way to track the vehicle, and once they're stolen it's easy to
recover them. Years later when I started my business, our office was
broken into most of our electronics were stolen. It came to my mind we
also need a solution for such a thing."
Think of it like familiar
locating app "Find my phone" but instead of your misplaced mobile, it's
your missing vehicle. The product on offer from Macharia's startup has a
three-pronged approach: GPS tracking, CCTV and lastly, it offers
clients the ability to disable the vehicle's engine remotely.
Whilst Macharia isn't the only one to offer such a product, his anti-theft device is proving popular in a country where carjacking is the most prevalent form of crime
-- two years after its launch, Sunrise Tracking has 500 individual
clients, with 35 corporates also using the company's car-tracking and
fleet management system.
Macharia says: "Anytime
you have installed a tracking system in a vehicle we can be able to
track the vehicle using our fleet management system. Also the client has
access to his or her own account to see how the vehicle is moving, from
what point to the next, to get reports from where the vehicle has been
moving from."
But it's the ability to disable the engine remotely via SMS that makes this security solution stand out.
"Once a stop command has
been sent to the vehicle, the hardware understands the language of that
command and immediately cuts acceleration fuel function," says
Macharia. "The vehicle immobilizes immediately until a resume command is
send to mobilize back the car."
Chris Brauer is the
director of Innovation at Goldsmiths, University of London. He says
Macharia's device is a good example of a positive mobile security
solution. "It's the same trend as mobile maps supplanting dedicated
portable GPS devices or users adopting smart home security solutions on
your tablet instead of using a home security company."
For many in the mobile generation, they are used to taking control of aspects of their lives through their devices.
Chris Brauer, director of Innovation, Goldsmiths
Chris Brauer, director of Innovation, Goldsmiths
He adds: "For many in
the mobile generation, they are used to taking control of aspects of
their lives through their devices. Taking control also often meets
putting enormous trust in personal technologies. In the past hackers
have exploited security weaknesses in mobile locator devices to monitor
movements and patterns of a vehicle and even impersonate it. In the
short term, mobile security devices with mainstream appeal and price
points will reduce carjacking and thefts. In the longer term, it all
depends on whether the security providers can stay one step ahead of the
hackers and thieves."
Meanwhile, Macharia -- who has been tinkering with various innovative ideas since high school -- continues to focus on improving his offering despite the big problems faced by startups in Kenya.
"Being a young
entrepreneur of course is a very huge challenge in terms of financials,
in terms of you starting a business," he says. "The other challenge that
we are facing currently is that not many people are willing to adopt
the locally made products within Kenya."
He adds: "Carjacking and
robbery in Kenya and in particularly in Nairobi is so high, but since
security is so sensitive clients opt to go for big and international
companies having in mind only such companies can give them better
quality service hence killing the local innovation products.
"In the next few years to come, we hope that Sunrise tracking is also going to attract the international market.
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